AI influencers; female avatars dominate 68% of earnings:150 crore net worth, millions of followers, know who this creator is

AI is creating virtual influencers that look exactly like humans. However, their engagement rate is 3 times that of humans. Lil Miquela, one of the top 3 AI-generated influencers, has a net worth of approximately 16 million dollars (more than 150 crore rupees). These AI influencers are giving tough competition to human influencers. They are getting deals from big companies like Prada, Netflix, Adidas, Hugo Boss. According to recently published Grand View Research and another report, female-form ‘AI influencers’ account for 68% of the market earnings in this segment. They earn about 40 times more than the average human influencer. On Instagram, women aged 18 to 34 constitute 44.76% of virtual influencer followers. This is almost double the number compared to followers of regular influencer accounts. Many big luxury fashion houses have deals with AI avatars Domestic Trend – The craze for AI-generated influencers is also growing in India In our country too, the craze for AI-generated influencers is growing. With an engagement rate of approximately 55%, India is leading this global trend. Many big domestic brands are making them a part of their campaigns.
An AI influencer named Kyra has around 2.4 lakh followers. Naina Avtar has 3.7 lakh followers. An AI model named Vruttika Patel has over one lakh followers.