After the record-breaking success of Allu Arjun’s films ‘Pushpa’ and ‘Pushpa 2: The Rule’ across the country, there is now tremendous buzz surrounding his next film ‘Raaka’. The special thing is that this time too, the film’s title has been directly named after Allu Arjun’s character. In the industry, this is considered a well-thought-out strategy, where the star’s screen image is being made the biggest branding for the film. Deepika Padukone will also be seen in an important role in this mega-budget film directed by Atlee. According to sources, after the success of ‘Pushpa’, the makers understood that Allu’s characters do not just remain part of the story, but themselves become a cult identity. This is why in ‘Raaka’ too, the character’s name has been made the film’s title, to create a direct connection with the audience. Trade experts believe that ‘Raaka’ is not just a film, but could prove to be the beginning of a new cinematic universe. Moreover, the pairing of Atlee and Allu will prove to be a big game-changer in both the South and Hindi industries.
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