Brazilian President Lula buys first smartphone at 81:Learns taking selfies, using Instagram ahead of election showdown against Bolsonaro’s son

Brazilian President Luiz Inácio Lula da Silva has bought a smartphone for the first time and is learning to take selfies and use Instagram as he prepares for a high-stakes presidential runoff against Flávio Bolsonaro, the son of former President Jair Bolsonaro. Lula, 81, who served as president from 2003 to 2010 and returned to power in 2023 for a third term, is seeking another term in office. The election, scheduled for October 25, comes after his performance in the first round fell short of expectations, prompting his campaign to focus more on social media outreach. Lula trails Flávio Bolsonaro after first round Brazil held the first round of voting on October 4. Lula secured around 45% of the vote, while Flávio Bolsonaro received approximately 47%, according to the figures provided. As neither candidate secured more than 50% of the vote, the election has moved to a second round. Lula’s campaign is now looking to broaden its appeal, particularly among younger voters, who increasingly rely on digital platforms for news and political information. Law student helps Lula navigate social media Law student Ana Elisa Silva has joined Lula’s team following his weaker-than-expected first-round performance. She is helping the veteran politician strengthen his presence on social media and connect with younger audiences. Lula built his political career before the internet became a central part of political campaigning. Traditionally, he has relied on workers, trade unions, public rallies and direct engagement with voters to build support. However, younger voters increasingly turn to social media for information and political engagement. The campaign is therefore seeking to combine Lula’s established grassroots approach with a stronger digital presence. Young leaders make gains through social media The first round also highlighted the growing influence of younger politicians with substantial social media followings. Nicolas Ferreira, a 30-year-old politician from the right-wing Liberal Party, reportedly received more than three million votes. He has around 25 million followers on Instagram, according to the figures provided. Left-wing politicians, including 33-year-old Erika Hilton and 21-year-old Ana Elisa Silva, also secured electoral victories, reportedly receiving more than 500,000 votes each. Their performances underline how digital platforms have become an important tool for political communication, particularly for younger leaders seeking to mobilise voters and expand their reach. Brazil’s election draws attention from the US and China Brazil’s presidential contest has implications beyond domestic politics. As Latin America’s largest economy and a founding member of BRICS, Brazil plays an important role in international trade and diplomacy. Lula’s government has sought to strengthen ties with China and other BRICS members. His re-election would be expected to support continuity in Brazil’s existing diplomatic and economic partnerships. Flávio Bolsonaro, meanwhile, is viewed as politically aligned with US President Donald Trump. A victory for him could signal a shift in Brazil’s approach to Washington and its broader foreign policy. The October 25 runoff is therefore being closely watched for what it could mean for Brazil’s domestic priorities and international relationships. The outcome will determine whether the country continues along its current diplomatic course under Lula or adopts a different approach under Bolsonaro’s son.